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If you believe that native plants are less showy than exotic ones, then you haven’t met American Beautyberry. This southeastern gem is not subtle! In late summer and fall, bunches and bunches of screaming magenta berries ring its stems, making a riveting display. They are a beacon to birds, who come flocking. According to the USDA, more than 40 species of birds consume the berries, including mockingbirds, finches, thrashers, robins, and towhees. The bright purple-pink fruits often catch the eye of migrating birds, like the Black-Throated Blue Warbler, who may swoop in for a meal. Dazzling!
May Benefit & Attract: Thrushes, waxwings, wood warblers, finches, mockingbirds & thrashers, chickadees & titmice, orioles, cardinals & grosbeaks, crows & jays, sparrows, nuthatches, vireos, hummingbirds, woodpeckers, and wrens.
Take Birds Under Your Wing
New! Introducing our bird-friendly collection of Audubon® Native Plants & Trees
- Better for Birds, 100% Neonic-Free
- Not Available in non-native regions, states or counties (see Native Regions map)
Bower & Branch is proud to grow Audubon® Native Plants for Birds in partnership with the National Audubon Society to help birds and other wildlife thrive.
- The National Audubon Society protects birds and the places they need, today and tomorrow
- This bird-friendly native plant provides food and shelter for local and migrating birds and other wildlife
- Your purchase and planting of this native flora directly supports Audubon’s conservation mission and impact
- Learn how you can help birds in your home and community through Audubon’s Plants for Birds program
- Audubon Native Plants & Trees are free of neonicotinoids and exclusively grown by Bower & Branch
Audubon® is a licensed and registered trademark of the National Audubon Society. All rights reserved.
Size AA (18-24" tall) container grown
Size A (3-4' tall) container grown
- Hardiness Zone: 6-10
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Recommended by Our Growers
A southern belle, American Beautyberry is found throughout the southeastern states, primarily on the coastal plains in moist, open woods. In the wild, its arching canes provide good cover for ground-dwelling birds and other small animals, and, of course, its berries nourish songbirds (and quail). In pioneer days, farmers had another, unexpected use for American Beautyberry: they discovered that the crushed leaves served as an effective mosquito repellent! They would stuff the leaves under the harnesses of their horses as a deterrent to biting bugs. Scientists have since confirmed that Beautyberry does indeed contain anti-mosquito compounds.
American Beautyberry’s pale pink, early-summer flowers are decidedly more subtle than the flashy fruit. But pollinators love them just the same, as evidenced by the abundance of berries in the fall.
How to Grow
In average, moist, and even seasonally wet soils, American Beautyberry is simple to grow. Fruiting will be heaviest in full sun, though the plant will perform admirably with as little as three hours of direct sun each day. It is generally trouble-free by nature. One maintenance task you may want to perform is to cut plants back hard (less than 12 inches from the ground) in late winter. This will force an explosion of new growth and will encourage a more compact habit, as well as more berries. Don’t trim branches in the summer, or you will sacrifice some of the fruits.
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