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Audubon® Brown Eyed Susan
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Brown-Eyed Susan brings the flower power! Few native Spirits bloom so profusely and for so long. This dynamo pumps out a parade of sweet, yellow, dark chocolate–centered daisies that goes on for many weeks, from midsummer to early fall. The blooms are a draw for many lovely smaller butterflies, including pearl crescents, skippers, painted ladies, red admirals, buckeyes, and hairstreaks. In fall and winter, the flowers’ brown-black centers are filled with tiny seeds. Goldfinches and Chickadees may descend upon your Brown-Eyed Susans then for a feast, while Juncos and sparrows forage below for seeds that have fallen to the ground.
May Benefit & Attract: Finches, sparrows, chickadees, and juncos
Take Birds Under Your Wing
New! Introducing our bird-friendly collection of Audubon® Native Plants & Trees
- Better for Birds, 100% Neonic-Free
- Not Available in non-native regions, states or counties (see Native Regions map)
Bower & Branch is proud to grow Audubon® Native Plants for Birds in partnership with the National Audubon Society to help birds and other wildlife thrive.
- The National Audubon Society protects birds and the places they need, today and tomorrow
- This bird-friendly native plant provides food and shelter for local and migrating birds and other wildlife
- Your purchase and planting of this native flora directly supports Audubon’s conservation mission and impact
- Learn how you can help birds in your home and community through Audubon’s Plants for Birds program
- Audubon Native Plants & Trees are free of neonicotinoids and exclusively grown by Bower & Branch
Audubon® is a licensed and registered trademark of the National Audubon Society. All rights reserved.
- Hardiness Zone: 4-8
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Recommended by Our Growers
A treat for pollinators, Brown-Eyed Susan nourishes many of our hardworking native bees. Bumblebees, digger bees, mining bees, sweat bees, leaf-cutting bees, carpenter bees, and cuckoo bees all visit this plant to forage for nectar and pollen. One species of mining bee seeks out Rudbeckia plants (Brown-Eyed and Black-Eyed Susans) specifically to feed its young—Rudbeckia pollen is the only type of pollen its larvae can eat. Brown-Eyed Susan is native to a vast region of the eastern United States. It grows most abundantly in the Midwest and Northeast, though its range extends from Minnesota to Vermont in the North and from Texas to Florida in the South.
Include it in your cutting garden! Brown-Eyed Susan makes a perky addition to fresh-cut bouquets. Plus, it flowers so prolifically that you won’t even be able to tell that some stems are missing.
How to Grow
Brown-Eyed Susan is a plant for moist but not wet soil. It is most floriferous in full sun, though afternoon shade will produce good results, too. Actually, some protection from the afternoon sun can help prevent wilting on the hottest days. Brown-Eyed Susan is technically a biennial, which means that individual plants live only two years. No need to worry about it disappearing, however, because it reseeds prolifically! Just leave the seedheads standing all winter (birds will appreciate that), and don’t cut them down until early spring. Surplus plants that result may be moved elsewhere or given to friends.
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