PowWow® White Coneflower Tree
PowWow® White Coneflower Additional Product Shot 1410
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PowWow® White Coneflower Tree
PowWow® White Coneflower Additional Product Shot 1410

Growth Facts

PowWow® White Coneflower

Echinacea purpurea 'PAS702918'
A refined native wildflower with crisp white blossoms and bird and butterfly appeal.
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It’s a knockout! PowWow® White Coneflower brings bold, bright blossoms to your summer landscape. This zesty native Spirit puts up a fantastic display of stark white flowers with glowing golden orange cones over a long period. Butterflies flock to the blooms. Great spangled fritillaries—those large orange, black, and tawny brown butterflies with iridescent silver spots—are especially fond of the blossoms. Give your entryway garden, foundation beds, or patio plantings some zing, and make a butterfly paradise while you’re at it!

Growth Facts

The Story

Purple Coneflower is a cherished wildflower Spirit native to the Midwest, Southeast, and Southern Plains. This showpiece of our natural heritage is found in a variety of sunny to lightly shaded sites. In ancient times, Native Americans used the plant in their herbal pharmacy, and today you will still find it at the store under its Latin name. Extracts of Echinacea, or Purple Coneflower, are sold to give the immune system a boost, or so it is said. PowWow® White was developed by PanAm Seed, a division of Ball Horticultural near Chicago, as a compact, seed-grown variety.

The Details

PowWow® White Coneflower makes a nice cut flower for arrangements. However, you’ll want to be sure to let some blooms form seeds, because the goldfinches love them. In late summer, the bright yellow birds will entertain you as they dig into the plump seedheads, excited about the bounty they’ve discovered!

How to Grow

For best results, plant PowWow® White Coneflower in a sunny site or in a spot that receives shade only during the hottest part of the day. The soil should be of medium fertility and must drain freely. Cold, boggy soil in winter is not its friend. Deadhead spent flowers to keep the plant looking fresh if you wish, but remember that no seedheads at all means no goldfinches and no winter interest, either. On the other hand, plants allowed to go to seed may reseed in your landscape beds—you may consider this a plus or a minus. Cut old stems down before new growth appears in spring. Coneflowers love heat and are slow to emerge, so be patient.

Size Guide

Size Guide Scale


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PowWow® White Coneflower Tree
PowWow® White Coneflower Additional Product Shot 1410