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It’s a knockout! PowWow® Wild Berry Purple Coneflower brings a punch of color to your summer landscape. This zesty native Spirit puts up a fantastic display of intense purple-pink blooms for weeks. The flowers don’t fade, but hold their hot color long after they open. Butterflies flock to the blooms. Great spangled fritillaries—those large orange, black, and tawny brown butterflies with iridescent silver spots—are especially fond of the blossoms. Give your entryway garden, foundation beds, or patio plantings some zing, and make a butterfly paradise while you’re at it!
- Hardiness Zone: 3-8
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Purple Coneflower is a cherished wildflower Spirit native to the Midwest, Southeast, and Southern Plains. This showpiece of our natural heritage is found in a variety of sunny to lightly shaded sites. In ancient times, Native Americans used the plant in their herbal pharmacy, and today you will still find it at the store under its Latin name. Extracts of Echinacea, or Purple Coneflower, are sold to give the immune system a boost, or so it is said. PowWow® Wild Berry was developed by PanAm Seed, a division of Ball Horticultural near Chicago, as a compact, seed-grown variety. It was an All-America Selections winner in 2010.
PowWow® Wild Berry Purple Coneflower makes a nice cut flower for arrangements. However, you’ll want to be sure to let some blooms form seeds, because the goldfinches love them. In late summer, the bright yellow birds will entertain you as they dig into the plump seedheads, excited about the bounty they’ve discovered!
How to Grow
For best results, plant PowWow® Wild Berry Purple Coneflower in a sunny site or in a spot that receives shade only during the hottest part of the day. The soil should be of medium fertility and must drain freely. Cold, boggy soil in winter is not its friend. Deadhead spent flowers to keep the plant looking fresh if you wish, but remember that no seedheads at all means no goldfinches and no winter interest, either. On the other hand, plants allowed to go to seed may reseed in your landscape beds—you may consider this a plus or a minus. Cut old stems down before new growth appears in spring. Coneflowers love heat and are slow to emerge, so be patient.
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