Growth Facts

Magnus Coneflower
Echinacea purpurea 'Magnus'
Bold, pink flowers bring butterflies to your backyard.
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This is the one that got the ball rolling. Coneflowers are hot, and this classic was the breakout star. It’s still a favorite among gardeners. Magnus Purple Coneflower features big, cheerful, daisy-like, pink flowers with prominent orange cones that attract butterflies, such as the gorgeous great spangled fritillary. You’ll want to plant this stately native Spirit near your porch or patio, so you can watch the butterflies flit from flower to flower. A must for the wildlife-friendly garden and a welcome addition to any sunny landscape in need of some summer color.

Growth Facts

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The Story

Coneflowers are undergoing a revolution. It all began with the Purple Coneflower, a cherished Wildflower Spirit native to the Midwest, Southeast, and Southern Plains. This beloved prairie plant was once used medicinally by American Indians, and you will still find it today on drug store and supermarket shelves under its Latin name, Echinacea, as a supplement for treating colds. Magnus Coneflower was bred by Swedish nurseryman Magnus Nilsson. He spent ten years carefully selecting the best of the crop and released his introduction through Jelitto Seeds in the 1980s. The Perennial Plant Association named Magnus Coneflower the Perennial Plant of the Year” in 1998.

The Details

Plant some extra Magnus Coneflowers, so you’ll have plenty for bouquets for the table all summer. The lightly fragrant blossoms are superb for cut arrangements. Make any room in your home more cozy and inviting with fresh-cut flowers from the garden!

How to Grow

For best results, plant Magnus Coneflower in a sunny site or in a spot that receives shade only during the hottest part of the day. The soil should be of medium fertility and must drain freely. Cold, boggy soil in winter is not its friend. Deadheading spent flowers will keep plants looking their freshest, but the seedheads do provide winter interest, so leave them alone to enjoy four-season beauty. Cut old stems down before new growth appears in spring. Coneflowers love heat and are slow to emerge, so be patient.

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