Growth Facts

White Swan Coneflower
Echinacea purpurea 'White Swan'
A sharp white summer bloomer that looks good with everything.
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White Purple Coneflower may be an oxymoron, but it’s also one enchanting Spirit! White Swan Coneflower is a stunning snowcap-colored version of the lovely American wildflower. Frosty white petals radiate from its coppery central cones. Plant this easy mixer with just about any other sun-loving summer bloomers—Daylilies, Catmint, Russian Sage, Tickseed—the neutral color harmonizes with anything you can imagine. Include it in mixed beds and borders near your porch, pool, or patio. The flowers make wonderful additions to bouquets as well, so be sure to plant some extra for cutting.

Growth Facts

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The Story

Coneflowers are undergoing a revolution. It all began with the Purple Coneflower, a cherished Wildflower Spirit native to the Midwest, Southeast, and Southern Plains. This beloved prairie plant was once used medicinally by American Indians, and you will still find it today on drug store and supermarket shelves under its Latin name, Echinacea, as a supplement for treating colds. White Swan Coneflower was introduced by the English seed company Thompson & Morgan in 1987. It continues to be one of the most popular white-flowered selections today.

The Details

Butterflies, such as the gorgeous great spangled fritillary, relish the flowers of White Swan Coneflower, as do hummingbirds and many other pollinators. Goldfinches will feast on the seeds in late summer and fall, which is an entertaining sight as you sit on your patio or deck.

How to Grow

For best results, plant White Swan Coneflower in a sunny site or in a spot that receives shade only during the hottest part of the day. The soil should be of medium fertility and must drain freely. Cold, boggy soil in winter is not its friend. Deadheading spent flowers will keep plants looking their freshest, but the seedheads do provide winter interest, so leave them alone to enjoy four-season beauty. Cut old stems down before new growth appears in spring. Coneflowers love heat and are slow to emerge, so be patient.

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